Swahili Modern believes that it is an honor to bring artisans' handcrafted goods to the U.S. market. Their work would not be possible without the skill of artisans and their beautiful work, often rooted in traditional art forms that have been passed down through generations.
They develop long-term relationships with artisan groups, which creates a reliable source of income for artisans. In many cases, artisans are able to earn a living from home, so they have options aside from leaving home to find work in cities. Crafting handmade products provides a vital employment option for rural African women in particular. Creating products from home, working between their daily home responsibilities, empowers rural women as earners.
They also follow fair trade principles in their work, because they believe that fair, sustainable income creates the means for artisans to support themselves and their communities.